6 EASONS WHY YOUR FACEBOOK PAGE IS A FLOP

Facebook is a very powerful digital social engagement platform, billions of subscribers are on Facebook for social interaction and it is worth noting that there are brands, businesses, government and civil society formations that use Facebook to communicate their message through hash tags and campaigns and so on.

We more often than not see people share photos on Facebook while they are on vacation, when they get a new pat, share interests and express their views on politics, religion and so on. In this article I ask the question; why is your Facebook page a flop?

Well, we can agree that a terrible Facebook page is as bad as a flyer that is distributed on the street to random people whom you hope they could be your next client.

With that being said, Facebook has about 2.38 billion active users. Then the immediate question should be; why is my Facebook page such a flop? If there are so many active users.

Let us look at six reasons that may be contributing the problem:

Posting Content that is not relevant to Your audience

Firstly, you have to establish if you want to inform, build awareness, sell or engage, then you have to bear in mind that there is no such a thing as on size fit all in the digital marketing arena. That means you have to develop a customer avatar and tailor your message to address their pains, interests and needs. This will help you make it appropriate, reverent and engaging.

Sharing the write message to wrong people

A typical example would be a student who is a sales agent that sells property, the student decides to open a Facebook page in order to promote properties on sale. That sounds like a great idea? Well just wait until you realize that you have a couple of fans who like and comment just because they adore the properties you sell or applaud your hustle, at the end of the day they may not even convert just because they aren’t your ideal customer to begin with. Likes are not always equals to business or conversions. So targeting the right crowd through Facebook ads will put your messages in front of the right people; and that is just what you need to make conversions.

One sided conversations

Posing a question may sound odd, but Facebook is not a notice board it is a social interaction platform people use it for personal expressions and entertainment in most cases. Being conversational makes your posts engaging and shareable because that is what it was mend for. The more people share their ideas, their own stories and testimonies, the more prominent and memorable your page will be to them.

Not posting Variety of Content

Make sure that you post interesting content such as quizzes, memes, questions, blog articles pictures, e-books and video that can be catchy to your audience. Most posts that are liked and shared normally have an eye catching picture, video or an intriguing piece graphic content. Avoid by all necessary means to always using plain text which could turn out less interesting to your audience.

Bragging about your achievements

Informing customers about your achievements may appear to be a boastful and one sided conversation on Facebook, the best way is to engage customers to appraise your services or product because viral marketing/ word of mouth has more value than conventional marketing statements.

In my case, I would trust a recommendation from a friend more that that of the sales person or marketer because a friend has no obligation for selling or any reason to persuade me into buying if they will not benefit from persuading me. Asking questions remains great for starting engagements and post most your testimonies on the website where they are more appropriate and required.

Do not Share Twitter Posts on Your Facebook Page

There reason why we have Facebook and twitter is very apparent, Facebook allows you to post about things that will last for a while, and you have some room to write a considerate amount of text to express your message thoroughly and use multiple pictures if you want. On the other hand twitter is timely, concise and fast so tailor your messages for Facebook in order to make use of the given advantages to ensure that you grab your audience’s attention.

This is not such a difficult task if you have a dedicated digital marketing expert that handles your community engagement or you have the time to learn the ins and outs of the Facebook platform, alternatively you can click here to get an obligation free quote so that you get expert services on Facebook and social media marketing management; so that you can have all the time to focus on your core business.